Sales Communication Skills for Everyday Use

“This is going to directly benefit you.” That line expresses one of the most important sales communication skills used by top sales executives. They are masters in communication from the university of pandering. They pander to an individual’s natural habit of always looking for the thing that is of benefit to themselves. It’s a trick that doesn’t just work sales people. It works in dating, in job interviews, in social networking and many many other areas.

Sales Communication Skills #1: Make it About Them

We all naturally keep our eyes and ears perpetually open for any sign of personal benefit, and salespeople and other intelligent communicators wisely take advantage of this. They don’t say, “Hi, I’m Daniel, I sell car insurance.” Heck no, this person has zero sales communication skills. As soon as such line is spoken the listener thinks, “Oh right, so you want me to give you some money.”

No. Those who are masters in sales communication skills, the top salesmen, say, “Would you be interested in a guaranteed saving of 25 to 25 percent on your car insurance?” This second salesman immediately gets the listener thinking about themselves and how the salesman can be of benefit to them. This is one of the key sales communication skills: make people think it’s all about them. Of course, the messages really come from the same intention, to sell car insurance, but the manner in which they are worded creates a completely different response. Let’s look at an everyday example of these sales communication skills.

Let’s consider an example from the dating scene. Let’s say you’re going to ask this extremely good looking woman on a date. Some people might say, “I’d like to take you out some time.” This sentence isn’t too bad. There is still some focus on “you” but it comes after “I.” “I-would-like-to-take-you. .  .” The girl still hears the guy talking about himself before he mentions her. No, it would be much better if we erased “I” from the sentence. Let’s try “You should come out some time.” This is a little better, it’s focusing on the girl. Being a human being she’s bound to enjoy the attention. But what if we added a little more sense of benefit? Let’s try “You will love this new restaurant in town. How about we go there, let’s say, next weekend?”

BINGO. Now that’s good sales communication skills.

This sentence doesn’t include I at all. It begins with focussing on the other person. It then states the benefit. Finally it introduces the speaker, but only through the use of “We” and “Let’s.” Excellent. This is an ideal sentence.

Another example might be. “You will love the benefits ARoleModel.com offers when you join with your email address.” Seriously . .  .you will love it (the subscription button is on the top right of the page, beneath the photo of this author. . . You’ll find it’s one of the best subscription buttons you’ve ever used.) Be sure to start using these sales communication skills in everyday life for more effective communication. 

You’ll also love what comes on the next page. .  .

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