Wii U launch titleNintendoLandcould seriously detract from the marketability of Nintendo’s upcoming console.
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All these Wii U titles look to be shaping up very well indeed, making the Wii U an attractive looking console as it heads to us in November. Yet it isn’t these games that have been given the most attention from Nintendo. Instead, the title which is being given the most attention is a simple, lacklustre games called Nintendo Land.
Nintendo Land is a series of subgames that take place in a virtual theme park. It’s simple. Too simple. It’s reminiscent of titles like Mario Party–games which are firmly cemented in Nintendo’s past, not their future. This one title sends the horrendously unattractive message that the Wii U is really just the Wii plus one, almost like the Mega CD was to theMega Drive so long ago.
Nintendo Land: Nintendo’s Past, Not Nintendo’s Future
This might seem harsh. After all, not many people have actually played Nintendo Land, so how could we possibly know if it’s good or not? We don’t. Nintendo Land could have the most innovative and advanced gameplay ever. We wouldn’t know it because all we can see is videos and graphics. But that’s the whole point. The Nintendo Wii U (as with all consoles and games) is being marketed on it’s visual and audio appeal, because that’s all the mass public can see or hear. And this brings us to the main point:
When marketing in games is firmly on graphics and sound, why market a console off a game that excels in neither?
The Wii U needs to look like the next big thing. Nintendo Land cannot achieve that. It simply isn’t the right sort of game to market a console off of. No one will be excited about Nintendo Land before they play it. It won’t help to sell any units. At least, not off of its graphics and sound. Make Nintendo Land playable at events and at stores when the Wii U is launched, but until then, there’s no reason for it to be in the spotlight.
For Nintendo to place so much of the Wii U’s attention on a title that looks and sounds like the past rather than the future, is marketing suicide.